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130. Technology advances with great rapidity and threatens freedom at
   many different points at the same time (crowding, rules and
   regulations, increasing dependence of individuals on large
   organizations, propaganda and other psychological techniques, genetic
   engineering, invasion of privacy through surveillance devices and
   computers, etc.) To hold back any ONE of the threats to freedom would
   require a long different social struggle. Those who want to protect
   freedom are overwhelmed by the sheer number of new attacks and the
   rapidity with which they develop, hence they become pathetic and no
   longer resist. To fight each of the threats separately would be
   futile. Success can be hoped for only by fighting the technological
   system as a whole; but that is revolution not reform.

   131. Technicians (we use this term in its broad sense to describe all
   those who perform a specialized task that requires training) tend to
   be so involved in their work (their surrogate activity) that when a
   conflict arises between their technical work and freedom, they almost
   always decide in favor of their technical work. This is obvious in the
   case of scientists, but it also appears elsewhere: Educators,
   humanitarian groups, conservation organizations do not hesitate to use
   propaganda or other psychological techniques to help them achieve
   their laudable ends. Corporations and government agencies, when they
   find it useful, do not hesitate to collect information about
   individuals without regard to their privacy. Law enforcement agencies
   are frequently inconvenienced by the constitutional rights of suspects
   and often of completely innocent persons, and they do whatever they
   can do legally (or sometimes illegally) to restrict or circumvent
   those rights. Most of these educators, government officials and law
   officers believe in freedom, privacy and constitutional rights, but
   when these conflict with their work, they usually feel that their work
   is more important.

   132. It is well known that people generally work better and more
   persistently when striving for a reward than when attempting to avoid
   a punishment or negative outcome. Scientists and other technicians are
   motivated mainly by the rewards they get through their work. But those
   who oppose technilogiccal invasions of freedom are working to avoid a
   negative outcome, consequently there are a few who work persistently
   and well at this discouraging task. If reformers ever achieved a
   signal victory that seemed to set up a solid barrier against further
   erosion of freedom through technological progress, most would tend to
   relax and turn their attention to more agreeable pursuits. But the
   scientists would remain busy in their laboratories, and technology as
   it progresses would find ways, in spite of any barriers, to exert more
   and more control over individuals and make them always more dependent
   on the system.

   133. No social arrangements, whether laws, institutions, customs or
   ethical codes, can provide permanent protection against technology.
   History shows that all social arrangements are transitory; they all
   change or break down eventually. But technological advances are
   permanent within the context of a given civilization. Suppose for
   example that it were possible to arrive at some social arrangements
   that would prevent genetic engineering from being applied to human
   beings, or prevent it from being applied in such a ways as to threaten
   freedom and dignity. Still, the technology would remain waiting.
   Sooner or later the social arrangement would break down. Probably
   sooner, given that pace of change in our society. Then genetic
   engineering would begin to invade our sphere of freedom, and this
   invasion would be irreversible (short of a breakdown of technological
   civilization itself). Any illusions about achieving anything permanent
   through social arrangements should be dispelled by what is currently
   happening with environmental legislation. A few years ago it seemed
   that there were secure legal barriers preventing at least SOME of the
   worst forms of environmental degradation. A change in the political
   wind, and those barriers begin to crumble.

   134. For all of the foregoing reasons, technology is a more powerful
   social force than the aspiration for freedom. But this statement
   requires an important qualification. It appears that during the next
   several decades the industrial-technological system will be undergoing
   severe stresses due to economic and environmental problems, and
   especially due to problems of human behavior (alienation, rebellion,
   hostility, a variety of social and psychological difficulties). We
   hope that the stresses through which the system is likely to pass will
   cause it to break down, or at least weaken it sufficiently so that a
   revolution occurs and is successful, then at that particular moment
   the aspiration for freedom will have proved more powerful than
   technology.

   135. In paragraph 125 we used an analogy of a weak neighbor who is
   left destitute by a strong neighbor who takes all his land by forcing
   on him a series of compromises. But suppose now that the strong
   neighbor gets sick, so that he is unable to defend himself. The weak
   neighbor can force the strong one to give him his land back, or he can
   kill him. If he lets the strong man survive and only forces him to
   give his land back, he is a fool, because when the strong man gets
   well he will again take all the land for himself. The only sensible
   alternative for the weaker man is to kill the strong one while he has
   the chance. In the same way, while the industrial system is sick we
   must destroy it. If we compromise with it and let it recover from its
   sickness, it will eventually wipe out all of our freedom.

  SIMPLER SOCIAL PROBLEMS HAVE PROVED INTRACTABLE
 
 

   136. If anyone still imagines that it would be possible to reform the
   system in such a way as to protect freedom from technology, let him
   consider how clumsily and for the most part unsuccessfully our society
   has dealt with other social problems that are far more simple and
   straightforward. Among other things, the system has failed to stop
   environmental degradation, political corruption, drug trafficking or
   domestic abuse.

   137. Take our environmental problems, for example. Here the conflict
   of values is straightforward: economic expedience now versus saving
   some of our natural resources for our grandchildren [22] But on this
   subject we get only a lot of blather and obfuscation from the people
   who have power, and nothing like a clear, consistent line of action,
   and we keep on piling up environmental problems that our grandchildren
   will have to live with. Attempts to resolve the environmental issue
   consist of struggles and compromises between different factions, some
   of which are ascendant at one moment, others at another moment. The
   line of struggle changes with the shifting currents of public opinion.
   This is not a rational process, or is it one that is likely to lead to
   a timely and successful solution to the problem. Major social
   problems, if they get "solved" at all, are rarely or never solved
   through any rational, comprehensive plan. They just work themselves
   out through a process in which various competing groups pursing their
   own usually short-term) self-interest [23] arrive (mainly by luck) at
   some more or less stable modus vivendi. In fact, the principles we
   formulated in paragraphs 100-106 make it seem doubtful that rational,
   long-term social planning can EVER be successful. 138. Thus it is
   clear that the human race has at best a very limited capacity for
   solving even relatively straightforward social problems. How then is
   it going to solve the far more difficult and subtle problem of
   reconciling freedom with technology? Technology presents clear-cut
   material advantages, whereas freedom is an abstraction that means
   different things to different people, and its loss is easily obscured
   by propaganda and fancy talk.

   139. And note this important difference: It is conceivable that our
   environmental problems (for example) may some day be settled through a
   rational, comprehensive plan, but if this happens it will be only
   because it is in the long-term interest of the system to solve these
   problems. But it is NOT in the interest of the system to preserve
   freedom or small-group autonomy. On the contrary, it is in the
   interest of the system to bring human behavior under control to the
   greatest possible extent. Thus, while practical considerations may
   eventually force the system to take a rational, prudent approach to
   environmental problems, equally practical considerations will force
   the system to regulate human behavior ever more closely (preferably by
   indirect means that will disguise the encroachment on freedom.) This
   isn't just our opinion. Eminent social scientists (e.g. James Q.
   Wilson) have stressed the importance of "socializing" people more
   effectively.

  REVOLUTION IS EASIER THAN REFORM
 
 

   140. We hope we have convinced the reader that the system cannot be
   reformed in a such a way as to reconcile freedom with technology. The
   only way out is to dispense with the industrial-technological system
   altogether. This implies revolution, not necessarily an armed
   uprising, but certainly a radical and fundamental change in the nature
   of society.

   141. People tend to assume that because a revolution involves a much
   greater change than reform does, it is more difficult to bring about
   than reform is. Actually, under certain circumstances revolution is
   much easier than reform. The reason is that a revolutionary movement
   can inspire an intensity of commitment that a reform movement cannot
   inspire. A reform movement merely offers to solve a particular social
   problem A revolutionary movement offers to solve all problems at one
   stroke and create a whole new world; it provides the kind of ideal for
   which people will take great risks and make great sacrifices. For this
   reasons it would be much easier to overthrow the whole technological
   system than to put effective, permanent restraints on the development
   of application of any one segment of technology, such as genetic
   engineering, but under suitable conditions large numbers of people may
   devote themselves passionately to a revolution against the
   industrial-technological system. As we noted in paragraph 132,
   reformers seeking to limite certain aspects of technology would be
   working to avoid a negative outcome. But revolutionaries work to gain
   a powerful reward -- fulfillment of their revolutionary vision -- and
   therefore work harder and more persistently than reformers do.

   142. Reform is always restrainde by the fear of painful consequences
   if changes go too far. But once a revolutionary fever has taken hold
   of a society, people are willing to undergo unlimited hardships for
   the sake of their revolution. This was clearly shown in the French and
   Russian Revolutions. It may be that in such cases only a minority of
   the population is really committed to the revolution, but this
   minority is sufficiently large and active so that it becomes the
   dominant force in society. We will have more to say about revolution
   in paragraphs 180-205.

  CONTROL OF HUMAN BEHAVIOR
 
 

   143. Since the beginning of civilization, organized societies have had
   to put pressures on human beings of the sake of the functioning of the
   social organism. The kinds of pressures vary greatly from one society
   to another. Some of the pressures are physical (poor diet, excessive
   labor, environmental pollution), some are psychological (noise,
   crowding, forcing humans behavior into the mold that society
   requires). In the past, human nature has been approximately constant,
   or at any rate has varied only within certain bounds. Consequently,
   societies have been able to push people only up to certain limits.
   When the limit of human endurance has been passed, things start going
   rong: rebellion, or crime, or corruption, or evasion of work, or
   depression and other mental problems, or an elevated death rate, or a
   declining birth rate or something else, so that either the society
   breaks down, or its functioning becomes too inefficient and it is
   (quickly or gradually, through conquest, attrition or evolution)
   replaces by some more efficient form of society.

   [25]

   144. Thus human nature has in the past put certain limits on the
   development of societies. People coud be pushed only so far and no
   farther. But today this may be changing, because modern technology is
   developing way of modifying human beings.

   145. Imagine a society that subjects people to conditions that amke
   them terribley unhappy, then gives them the drugs to take away their
   unhappiness. Science fiction? It is already happening to some extent
   in our own society. It is well known that the rate of clinical
   depression had been greatly increasing in recent decades. We believe
   that this is due to disruption fo the power process, as explained in
   paragraphs 59-76. But even if we are wrong, the increasing rate of
   depression is certainly the result of SOME conditions that exist in
   today's society. Instead of removing the conditions that make people
   depressed, modern society gives them antidepressant drugs. In effect,
   antidepressants area a means of modifying an individual's internal
   state in such a way as to enable him to toelrate social conditions
   that he would otherwise find intolerable. (Yes, we know that
   depression is often of purely genetic origin. We are referring here to
   those cases in which environment plays the predominant role.)

   146. Drugs that affect the mind are only one example of the methods of
   controlling human behavior that modern society is developing. Let us
   look at some of the other methods.

   147. To start with, there are the techniques of surveillance. Hidden
   video cameras are now used in most stores and in many other places,
   computers are used to collect and process vast amounts of information
   about individuals. Information so obtained greatly increases the
   effectiveness of physical coercion (i.e., law enforcement).[26] Then
   there are the methods of propaganda, for which the mass communication
   media provide effective vehicles. Efficient techniques have been
   developed for winning elections, selling products, influencing public
   opinion. The entertainment industry serves as an important
   psychological tool of the system, possibly even when it is dishing out
   large amounts of sex and violence. Entertainment provides modern man
   with an essential means of escape. While absorbed in television,
   videos, etc., he can forget stress, anxiety, frustration,
   dissatisfaction. Many primitive peoples, when they don't have work to
   do, are quite content to sit for hours at a time doing nothing at all,
   because they are at peace with themselves and their world. But most
   modern people must be contantly occupied or entertained, otherwise the
   get "bored," i.e., they get fidgety, uneasy, irritable.

   148. Other techniques strike deeper that the foregoing. Education is
   no longer a simple affair of paddling a kid's behind when he doesn't
   know his lessons and patting him on the head when he does know them.
   It is becoming a scientific technique for controlling the child's
   development. Sylvan Learning Centers, for example, have had great
   success in motivating children to study, and psychological techniques
   are also used with more or less success in many conventional schools.
   "Parenting" techniques that are taught to parents are designed to make
   children accept fundamental values of the system and behave in ways
   that the system finds desirable. "Mental health" programs,
   "intervention" techniques, psychotherapy and so forth are ostensibly
   designed to benefit individuals, but in practice they usually serve as
   methods for inducing individuals to think and behave as the system
   requires. (There is no contradiction here; an individual whose
   attitudes or behavior bring him into conflict with the system is up
   against a force that is too powerful for him to conquer or escape
   from, hence he is likely to suffer from stress, frustration, defeat.
   His path will be much easier if he thinks and behaves as the system
   requires. In that sense the system is acting for the benefit of the
   individual when it brainwashes him into conformity.) Child abuse in
   its gross and obvious forms is disapproved in most if not all
   cultures. Tormenting a child for a trivial reason or no reason at all
   is something that appalls almost everyone. But many psychologists
   interpret the concept of abuse much more broadly. Is spanking, when
   used as part of a rational and consistent system of discipline, a form
   of abuse? The question will ultimately be decided by whether or not
   spanking tends to produce behavior that makes a person fit in well
   with the existing system of society. In practice, the word "abuse"
   tends to be interpreted to include any method of child-rearing that
   produces behavior inconvenient for the system. Thus, when they go
   beyond the prevention of obvious, senseless cruelty, programs for
   preventing "child abuse" are directed toward the control of human
   behavior of the system.

   149. Presumably, research will continue to increas the effectiveness
   of psychological techniques for controlling human behavior. But we
   think it is unlikely that psychological techniques alone will be
   sufficient to adjust human beings to the kind of society that
   technology is creating. Biological methods probably will have to be
   used. We have already mentiond the use of drugs in this connection.
   Neurology may provide other avenues of modifying the human mind.
   Genetic engineering of human beings is already beginning to occur in
   the form of "gene therapy," and there is no reason to assume the such
   methods will not eventually be used to modify those aspects of the
   body that affect mental funtioning.

   150. As we mentioned in paragraph 134, industrial society seems likely
   to be entering a period of severe stress, due in part to problems of
   human behavior and in part to economic and environmental problems. And
   a considerable proportion of the system's economic and environmental
   problems result from the way human beings behave. Alienation, low
   self-esteem, depression, hostility, rebellion; children who won't
   study, youth gangs, illegal drug use, rape, child abuse , other
   crimes, unsafe sex, teen pregnancy, population growth, political
   corruption, race hatred, ethnic rivalry, bitter ideological conflict
   (i.e., pro-choice vs. pro-life), political extremism, terrorism,
   sabotage, anti-government groups, hate groups. All these threaten the
   very survival of the system. The system will be FORCED to use every
   practical means of controlling human behavior.

   151. The social disruption that we see today is certainly not the
   result of mere chance. It can only be a result fo the conditions of
   life that the system imposes on people. (We have argued that the most
   important of these conditions is disruption of the power process.) If
   the systems succeeds in imposing sufficient control over human
   behavior to assure itw own survival, a new watershed in human history
   will have passed. Whereas formerly the limits of human endurance have
   imposed limits on the development of societies (as we explained in
   paragraphs 143, 144), industrial-technological society will be able to
   pass those limits by modifying human beings, whether by psychological
   methods or biological methods or both. In the future, social systems
   will not be adjusted to suit the needs of human beings. Instead, human
   being will be adjusted to suit the needs of the system.

   [27] 152. Generally speaking, technological control over human
   behavior will probably not be introduced with a totalitarian intention
   or even through a conscious desire to restrict human freedom. [28]
   Each new step in the assertion of control over the human mind will be
   taken as a rational response to a problem that faces society, such as
   curing alcoholism, reducing the crime rate or inducing young people to
   study science and engineering. In many cases, there will be
   humanitarian justification. For example, when a psychiatrist
   prescribes an anti-depressant for a depressed patient, he is clearly
   doing that individual a favor. It would be inhumane to withhold the
   drug from someone who needs it. When parents send their children to
   Sylvan Learning Centers to have them manipulated into becoming
   enthusiastic about their studies, they do so from concern for their
   children's welfare. It may be that some of these parents wish that one
   didn't have to have specialized training to get a job and that their
   kid didn't have to be brainwashed into becoming a computer nerd. But
   what can they do? They can't change society, and their child may be
   unemployable if he doesn't have certain skills. So they send him to
   Sylvan.

   153. Thus control over human behavior will be introduced not by a
   calculated decision of the authorities but through a process of social
   evolution (RAPID evolution, however). The process will be impossible
   to resist, because each advance, considered by itself, will appear to
   be beneficial, or at least the evil involved in making the advance
   will appear to be beneficial, or at least the evil involved in making
   the advance will seem to be less than that which would result from not
   making it (see paragraph 127). Propaganda for example is used for many
   good purposes, such as discouraging child abuse or race hatred. [14]
   Sex education is obviously useful, yet the effect of sex education (to
   the extent that it is successful) is to take the shaping of sexual
   attitudes away from the family and put it into the hands of the state
   as represented by the public school system.

   154. Suppose a biological trait is discovered that increases the
   likelihood that a child will grow up to be a criminal and suppose some
   sort of gene therapy can remove this trait. [29] Of course most
   parents whose children possess the trait will have them undergo the
   therapy. It would be inhumane to do otherwise, since the child would
   probably have a miserable life if he grew up to be a criminal. But
   many or most primitive societies have a low crime rate in comparison
   with that of our society, even though they have neither high-tech
   methods of child-rearing nor harsh systems of punishment. Since there
   is no reason to suppose that more modern men than primitive men have
   innate predatory tendencies, the high crime rate of our society must
   be due to the pressures that modern conditions put on people, to which
   many cannot or will not adjust. Thus a treatment designed to remove
   potential criminal tendencies is at least in part a way of
   re-engineering people so that they suit the requirements of the
   system.

   155. Our society tends to regard as a "sickness" any mode of thought
   or behavior that is inconvenient for the system, and this is plausible
   because when an individual doesn't fit into the system it causes pain
   to the individual as well as problems for the system. Thus the
   manipulation of an individual to adjust him to the system is seen as a
   "cure" for a "sickness" and therefore as good.

   156. In paragraph 127 we pointed out that if the use of a new item of
   technology is INITIALLY optional, it does not necessarily REMAIN
   optional, because the new technology tends to change society in such a
   way that it becomes difficult or impossible for an individual to
   function without using that technology. This applies also to the
   technology of human behavior. In a world in which most children are
   put through a program to make them enthusiastic about studying, a
   parent will almost be forced to put his kid through such a program,
   because if he does not, then the kid will grow up to be, comparatively
   speaking, an ignoramus and therefore unemployable. Or suppose a
   biological treatment is discovered that, without undesirable
   side-effects, will greatly reduce the psychological stress from which
   so many people suffer in our society. If large numbers of people
   choose to undergo the treatment, then the general level of stress in
   society will be reduced, so that it will be possible for the system to
   increase the stress-producing pressures. In fact, something like this
   seems to have happened already with one of our society's most
   important psychological tools for enabling people to reduce (or at
   least temporarily escape from) stress, namely, mass entertainment (see
   paragraph 147). Our use of mass entertainment is "optional": No law
   requires us to watch television, listen to the radio, read magazines.
   Yet mass entertainment is a means of escape and stress-reduction on
   which most of us have become dependent. Everyone complains about the
   trashiness of television, but almost everyone watches it. A few have
   kicked the TV habit, but it would be a rare person who could get along
   today without using ANY form of mass entertainment. (Yet until quite
   recently in human history most people got along very nicely with no
   other entertainment than that which each local community created for
   itself.) Without the entertainment industry the system probably would
   not have been able to get away with putting as much stress-producing
   pressure on us as it does.

   157. Assuming that industrial society survives, it is likely that
   technology will eventually acquire something approaching complete
   control over human behavior. It has been established beyond any
   rational doubt that human thought and behavior have a largely
   biological basis. As experimenters have demonstrated, feelings such as
   hunger, pleasure, anger and fear can be turned on and off by
   electrical stimulation of appropriate parts of the brain. Memories can
   be destroyed by damaging parts of the brain or they can be brought to
   the surface by electrical stimulation. Hallucinations can be induced
   or moods changed by drugs. There may or may not be an immaterial human
   soul, but if there is one it clearly is less powerful that the
   biological mechanisms of human behavior. For if that were not the case
   then researchers would not be able so easily to manipulate human
   feelings and behavior with drugs and electrical currents.

   158. It presumably would be impractical for all people to have
   electrodes inserted in their heads so that they could be controlled by
   the authorities. But the fact that human thoughts and feelings are so
   open to biological intervention shows that the problem of controlling
   human behavior is mainly a technical problem; a problem of neurons,
   hormones and complex molecules; the kind of problem that is accessible
   to scientific attack. Given the outstanding record of our society in
   solving technical problems, it is overwhelmingly probable that great
   advances will be made in the control of human behavior.

   159. Will public resistance prevent the introduction of technological
   control of human behavior? It certainly would if an attempt were made
   to introduce such control all at once. But since technological control
   will be introduced through a long sequence of small advances, there
   will be no rational and effective public resistance. (See paragraphs
   127,132, 153.)

   160. To those who think that all this sounds like science fiction, we
   point out that yesterday's science fiction is today's fact. The
   Industrial Revolution has radically altered man's environment and way
   of life, and it is only to be expected that as technology is
   increasingly applied to the human body and mind, man himself will be
   altered as radically as his environment and way of life have been.

  HUMAN RACE AT A CROSSROADS
 
 

   161. But we have gotten ahead of our story. It is one thing to develop
   in the laboratory a series of psychological or biological techniques
   for manipulating human behavior and quite another to integrate these
   techniques into a functioning social system. The latter problem is the
   more difficult of the two. For example, while the techniques of
   educational psychology doubtless work quite well in the "lab schools"
   where they are developed, it is not necessarily easy to apply them
   effectively throughout our educational system. We all know what many
   of our schools are like. The teachers are too busy taking knives and
   guns away from the kids to subject them to the latest techniques for
   making them into computer nerds. Thus, in spite of all its technical
   advances relating to human behavior the system to date has not been
   impressively successful in controlling human beings. The people whose
   behavior is fairly well under the control of the system are those of
   the type that might be called "bourgeois." But there are growing
   numbers of people who in one way or another are rebels against the
   system: welfare leaches, youth gangs cultists, satanists, nazis,
   radical environmentalists, militiamen, etc..

   162. The system is currently engaged in a desperate struggle to
   overcome certain problems that threaten its survival, among which the
   problems of human behavior are the most important. If the system
   succeeds in acquiring sufficient control over human behavior quickly
   enough, it will probably survive. Otherwise it will break down. We
   think the issue will most likely be resolved within the next several
   decades, say 40 to 100 years.

   163. Suppose the system survives the crisis of the next several
   decades. By that time it will have to have solved, or at least brought
   under control, the principal problems that confront it, in particular
   that of "socializing" human beings; that is, making people
   sufficiently docile so that their behavior no longer threatens the
   system. That being accomplished, it does not appear that there would
   be any further obstacle to the development of technology, and it would
   presumably advance toward its logical conclusion, which is complete
   control over everything on Earth, including human beings and all other
   important organisms. The system may become a unitary, monolithic
   organization, or it may be more or less fragmented and consist of a
   number of organizations coexisting in a relationship that includes
   elements of both cooperation and competition, just as today the
   government, the corporations and other large organizations both
   cooperate and compete with one another. Human freedom mostly will have
   vanished, because individuals and small groups will be impotent
   vis-a-vis large organizations armed with supertechnology and an
   arsenal of advanced psychological and biological tools for
   manipulating human beings, besides instruments of surveillance and
   physical coercion. Only a small number of people will have any real
   power, and even these probably will have only very limited freedom,
   because their behavior too will be regulated; just as today our
   politicians and corporation executives can retain their positions of
   power only as long as their behavior remains within certain fairly
   narrow limits.

   164. Don't imagine that the systems will stop developing further
   techniques for controlling human beings and nature once the crisis of
   the next few decades is over and increasing control is no longer
   necessary for the system's survival. On the contrary, once the hard
   times are over the system will increase its control over people and
   nature more rapidly, because it will no longer be hampered by
   difficulties of the kind that it is currently experiencing. Survival
   is not the principal motive for extending control. As we explained in
   paragraphs 87-90, technicians and scientists carry on their work
   largely as a surrogate activity; that is, they satisfy their need for
   power by solving technical problems. They will continue to do this
   with unabated enthusiasm, and among the most interesting and
   challenging problems for them to solve will be those of understanding
   the human body and mind and intervening in their development. For the
   "good of humanity," of course.

   165. But suppose on the other hand that the stresses of the coming
   decades prove to be too much for the system. If the system breaks down
   there may be a period of chaos, a "time of troubles" such as those
   that history has recorded: at various epochs in the past. It is
   impossible to predict what would emerge from such a time of troubles,
   but at any rate the human race would be given a new chance. The
   greatest danger is that industrial society may begin to reconstitute
   itself within the first few years after the breakdown. Certainly there
   will be many people (power-hungry types especially) who will be
   anxious to get the factories running again.

   166. Therefore two tasks confront those who hate the servitude to
   which the industrial system is reducing the human race. First, we must
   work to heighten the social stresses within the system so as to
   increase the likelihood that it will break down or be weakened
   sufficiently so that a revolution against it becomes possible. Second,
   it is necessary to develop and propagate an ideology that opposes
   technology and the industrial society if and when the system becomes
   sufficiently weakened. And such an ideology will help to assure that,
   if and when industrial society breaks down, its remnants will be
   smashed beyond repair, so that the system cannot be reconstituted. The
   factories should be destroyed, technical books burned, etc.

  HUMAN SUFFERING
 
 

   167. The industrial system will not break down purely as a result of
   revolutionary action. It will not be vulnerable to revolutionary
   attack unless its own internal problems of development lead it into
   very serious difficulties. So if the system breaks down it will do so
   either spontaneously, or through a process that is in part spontaneous
   but helped along by revolutionaries. If the breakdown is sudden, many
   people will die, since the world's population has become so overblown
   that it cannot even feed itself any longer without advanced
   technology. Even if the breakdown is gradual enough so that reduction
   of the population can occur more through lowering of the birth rate
   than through elevation of the death rate, the process of
   de-industrialization probably will be very chaotic and involve much
   suffering. It is naive to think it likely that technology can be
   phased out in a smoothly managed orderly way, especially since the
   technophiles will fight stubbornly at every step. Is it therefore
   cruel to work for the breakdown of the system? Maybe, but maybe not.
   In the first place, revolutionaries will not be able to break the
   system down unless it is already in deep trouble so that there would
   be a good chance of its eventually breaking down by itself anyway; and
   the bigger the system grows, the more disastrous the consequences of
   its breakdown will be; so it may be that revolutionaries, by hastening
   the onset of the breakdown will be reducing the extent of the
   disaster.

   168. In the second place, one has to balance the struggle and death
   against the loss of freedom and dignity. To many of us, freedom and
   dignity are more important than a long life or avoidance of physical
   pain. Besides, we all have to die some time, and it may be better to
   die fighting for survival, or for a cause, than to live a long but
   empty and purposeless life.

   169. In the third place, it is not all certain that the survival of
   the system will lead to less suffering than the breakdown of the
   system would. The system has already caused, and is continuing to
   cause , immense suffering all over the world. Ancient cultures, that
   for hundreds of years gave people a satisfactory relationship with
   each other and their environment, have been shattered by contact with
   industrial society, and the result has been a whole catalogue of
   economic, environmental, social and psychological problems. One of the
   effects of the intrusion of industrial society has been that over much
   of the world traditional controls on population have been thrown out
   of balance. Hence the population explosion, with all that it implies.
   Then there is the psychological suffering that is widespread
   throughout the supposedly fortunate countries of the West (see
   paragraphs 44, 45). No one knows what will happen as a result of ozone
   depletion, the greenhouse effect and other environmental problems that
   cannot yet be foreseen. And, as nuclear proliferation has shown, new
   technology cannot be kept out of the hands of dictators and
   irresponsible Third World nations. Would you like to speculate abut
   what Iraq or North Korea will do with genetic engineering?

   170. "Oh!" say the technophiles, "Science is going to fix all that! We
   will conquer famine, eliminate psychological suffering, make everybody
   healthy and happy!" Yeah, sure. That's what they said 200 years ago.
   The Industrial Revolution was supposed to eliminate poverty, make
   everybody happy, etc. The actual result has been quite different. The
   technophiles are hopelessly naive (or self-deceiving) in their
   understanding of social problems. They are unaware of (or choose to
   ignore) the fact that when large changes, even seemingly beneficial
   ones, are introduced into a society, they lead to a long sequence of
   other changes, most of which are impossible to predict (paragraph
   103). The result is disruption of the society. So it is very probable
   that in their attempt to end poverty and disease, engineer docile,
   happy personalities and so forth, the technophiles will create social
   systems that are terribly troubled, even more so that the present one.
   For example, the scientists boast that they will end famine by
   creating new, genetically engineered food plants. But this will allow
   the human population to keep expanding indefinitely, and it is well
   known that crowding leads to increased stress and aggression. This is
   merely one example of the PREDICTABLE problems that will arise. We
   emphasize that, as past experience has shown, technical progress will
   lead to other new problems for society far more rapidly that it has
   been solving old ones. Thus it will take a long difficult period of
   trial and error for the technophiles to work the bugs out of their
   Brave New World (if they ever do). In the meantime there will be great
   suffering. So it is not all clear that the survival of industrial
   society would involve less suffering than the breakdown of that
   society would. Technology has gotten the human race into a fix from
   which there is not likely to be any easy escape.

  THE FUTURE
 
 

   171. But suppose now that industrial society does survive the next
   several decade and that the bugs do eventually get worked out of the
   system, so that it functions smoothly. What kind of system will it be?
   We will consider several possibilities.

   172. First let us postulate that the computer scientists succeed in
   developing intelligent machines that can do all things better that
   human beings can do them. In that case presumably all work will be
   done by vast, highly organized systems of machines and no human effort
   will be necessary. Either of two cases might occur. The machines might
   be permitted to make all of their own decisions without human
   oversight, or else human control over the machines might be retained.

   173. If the machines are permitted to make all their own decisions, we
   can't make any conjectures as to the results, because it is impossible
   to guess how such machines might behave. We only point out that the
   fate of the human race would be at the mercy of the machines. It might
   be argued that the human race would never be foolish enough to hand
   over all the power to the machines. But we are suggesting neither that
   the human race would voluntarily turn power over to the machines nor
   that the machines would willfully seize power. What we do suggest is
   that the human race might easily permit itself to drift into a
   position of such dependence on the machines that it would have no
   practical choice but to accept all of the machines decisions. As
   society and the problems that face it become more and more complex and
   machines become more and more intelligent, people will let machines
   make more of their decision for them, simply because machine-made
   decisions will bring better result than man-made ones. Eventually a
   stage may be reached at which the decisions necessary to keep the
   system running will be so complex that human beings will be incapable
   of making them intelligently. At that stage the machines will be in
   effective control. People won't be able to just turn the machines off,
   because they will be so dependent on them that turning them off would
   amount to suicide.

   174. On the other hand it is possible that human control over the
   machines may be retained. In that case the average man may have
   control over certain private machines of his own, such as his car of
   his personal computer, but control over large systems of machines will
   be in the hands of a tiny elite -- just as it is today, but with two
   difference. Due to improved techniques the elite will have greater
   control over the masses; and because human work will no longer be
   necessary the masses will be superfluous, a useless burden on the
   system. If the elite is ruthless the may simply decide to exterminate
   the mass of humanity. If they are humane they may use propaganda or
   other psychological or biological techniques to reduce the birth rate
   until the mass of humanity becomes extinct, leaving the world to the
   elite. Or, if the elite consist of soft-hearted liberals, they may
   decide to play the role of good shepherds to the rest of the human
   race. They will see to it that everyone's physical needs are
   satisfied, that all children are raised under psychologically hygienic
   conditions, that everyone has a wholesome hobby to keep him busy, and
   that anyone who may become dissatisfied undergoes "treatment" to cure
   his "problem." Of course, life will be so purposeless that people will
   have to be biologically or psychologically engineered either to remove
   their need for the power process or to make them "sublimate" their
   drive for power into some harmless hobby. These engineered human
   beings may be happy in such a society, but they most certainly will
   not be free. They will have been reduced to the status of domestic
   animals.

   175. But suppose now that the computer scientists do not succeed in
   developing artificial intelligence, so that human work remains
   necessary. Even so, machines will take care of more and more of the
   simpler tasks so that there will be an increasing surplus of human
   workers at the lower levels of ability. (We see this happening
   already. There are many people who find it difficult or impossible to
   get work, because for intellectual or psychological reasons they
   cannot acquire the level of training necessary to make themselves
   useful in the present system.) On those who are employed,
   ever-increasing demands will be placed; They will need more and m ore
   training, more and more ability, and will have to be ever more
   reliable, conforming and docile, because they will be more and more
   like cells of a giant organism. Their tasks will be increasingly
   specialized so that their work will be, in a sense, out of touch with
   the real world, being concentrated on one tiny slice of reality. The
   system will have to use any means that I can, whether psychological or
   biological, to engineer people to be docile, to have the abilities
   that the system requires and to "sublimate" their drive for power into
   some specialized task. But the statement that the people of such a
   society will have to be docile may require qualification. The society
   may find competitiveness useful, provided that ways are found of
   directing competitiveness into channels that serve that needs of the
   system. We can imagine into channels that serve the needs of the
   system. We can imagine a future society in which there is endless
   competition for positions of prestige an power. But no more than a
   very few people will ever reach the top, where the only real power is
   (see end of paragraph 163). Very repellent is a society in which a
   person can satisfy his needs for power only by pushing large numbers
   of other people out of the way and depriving them of THEIR opportunity
   for power.

   176. Once can envision scenarios that incorporate aspects of more than
   one of the possibilities that we have just discussed. For instance, it
   may be that machines will take over most of the work that is of real,
   practical importance, but that human beings will be kept busy by being
   given relatively unimportant work. It has been suggested, for example,
   that a great development of the service of industries might provide
   work for human beings. Thus people will would spend their time
   shinning each others shoes, driving each other around inn taxicab,
   making handicrafts for one another, waiting on each other's tables,
   etc. This seems to us a thoroughly contemptible way for the human race
   to end up, and we doubt that many people would find fulfilling lives
   in such pointless busy-work. They would seek other, dangerous outlets
   (drugs, , crime, "cults," hate groups) unless they were biological or
   psychologically engineered to adapt them to such a way of life.

   177. Needless to day, the scenarios outlined above do not exhaust all
   the possibilities. They only indicate the kinds of outcomes that seem
   to us mots likely. But wee can envision no plausible scenarios that
   are any more palatable that the ones we've just described. It is
   overwhelmingly probable that if the industrial-technological system
   survives the next 40 to 100 years, it will by that time have developed
   certain general characteristics: Individuals (at least those of the
   "bourgeois" type, who are integrated into the system and make it run,
   and who therefore have all the power) will be more dependent than ever
   on large organizations; they will be more "socialized" that ever and
   their physical and mental qualities to a significant extent (possibly
   to a very great extent ) will be those that are engineered into them
   rather than being the results of chance (or of God's will, or
   whatever); and whatever may be left of wild nature will be reduced to
   remnants preserved for scientific study and kept under the supervision
   and management of scientists (hence it will no longer be truly wild).
   In the long run (say a few centuries from now) it is it is likely that
   neither the human race nor any other important organisms will exist as
   we know them today, because once you start modifying organisms through
   genetic engineering there is no reason to stop at any particular
   point, so that the modifications will probably continue until man and
   other organisms have been utterly transformed.

   178. Whatever else may be the case, it is certain that technology is
   creating for human begins a new physical and social environment
   radically different from the spectrum of environments to which natural
   selection has adapted the human race physically and psychological. If
   man is not adjust to this new environment by being artificially
   re-engineered, then he will be adapted to it through a long an painful
   process of natural selection. The former is far more likely that the
   latter.

   179. It would be better to dump the whole stinking system and take the
   consequences.

  STRATEGY
 
 

   180. The technophiles are taking us all on an utterly reckless ride
   into the unknown. Many people understand something of what
   technological progress is doing to us yet take a passive attitude
   toward it because they think it is inevitable. But we (FC) don't think
   it is inevitable. We think it can be stopped, and we will give here
   some indications of how to go about stopping it.

   181. As we stated in paragraph 166, the two main tasks for the present
   are to promote social stress and instability in industrial society and
   to develop and propagate an ideology that opposes technology and the
   industrial system. When the system becomes sufficiently stressed and
   unstable, a revolution against technology may be possible. The pattern
   would be similar to that of the French and Russian Revolutions. French
   society and Russian society, for several decades prior to their
   respective revolutions, showed increasing signs of stress and
   weakness. Meanwhile, ideologies were being developed that offered a
   new world view that was quite different from the old one. In the
   Russian case, revolutionaries were actively working to undermine the
   old order. Then, when the old system was put under sufficient
   additional stress (by financial crisis in France, by military defeat
   in Russia) it was swept away by revolution. What we propose in
   something along the same lines.

   182. It will be objected that the French and Russian Revolutions were
   failures. But most revolutions have two goals. One is to destroy an
   old form of society and the other is to set up the new form of society
   envisioned by the revolutionaries. The French and Russian
   revolutionaries failed (fortunately!) to create the new kind of
   society of which they dreamed, but they were quite successful in
   destroying the existing form of society.

   183. But an ideology, in order to gain enthusiastic support, must have
   a positive ideals well as a negative one; it must be FOR something as
   well as AGAINST something. The positive ideal that we propose is
   Nature. That is , WILD nature; those aspects of the functioning of the
   Earth and its living things that are independent of human management
   and free of human interference and control. And with wild nature we
   include human nature, by which we mean those aspects of the
   functioning of the human individual that are not subject to regulation
   by organized society but are products of chance, or free will, or God
   (depending on your religious or philosophical opinions).

   184. Nature makes a perfect counter-ideal to technology for several
   reasons. Nature (that which is outside the power of the system) is the
   opposite of technology (which seeks to expand indefinitely the power
   of the system). Most people will agree that nature is beautiful;
   certainly it has tremendous popular appeal. The radical
   environmentalists ALREADY hold an ideology that exalts nature and
   opposes technology. [30] It is not necessary for the sake of nature to
   set up some chimerical utopia or any new kind of social order. Nature
   takes care of itself: It was a spontaneous creation that existed long
   before any human society, and for countless centuries many different
   kinds of human societies coexisted with nature without doing it an
   excessive amount of damage. Only with the Industrial Revolution did
   the effect of human society on nature become really devastating. To
   relieve the pressure on nature it is not necessary to create a special
   kind of social system, it is only necessary to get rid of industrial
   society. Granted, this will not solve all problems. Industrial society
   has already done tremendous damage to nature and it will take a very
   long time for the scars to heal. Besides, even pre-industrial
   societies can do significant damage to nature. Nevertheless, getting
   rid of industrial society will accomplish a great deal. It will
   relieve the worst of the pressure on nature so that the scars can
   begin to heal. It will remove the capacity of organized society to
   keep increasing its control over nature (including human nature).
   Whatever kind of society may exist after the demise of the industrial
   system, it is certain that most people will live close to nature,
   because in the absence of advanced technology there is not other way
   that people CAN live. To feed themselves they must be peasants or
   herdsmen or fishermen or hunter, etc., And, generally speaking, local
   autonomy should tend to increase, because lack of advanced technology
   and rapid communications will limit the capacity of governments or
   other large organizations to control local communities.

   185. As for the negative consequences of eliminating industrial
   society -- well, you can't eat your cake and have it too. To gain one
   thing you have to sacrifice another.

   186. Most people hate psychological conflict. For this reason they
   avoid doing any serious thinking about difficult social issues, and
   they like to have such issues presented to them in simple,
   black-and-white terms: THIS is all good and THAT is all bad. The
   revolutionary ideology should therefore be developed on two levels.

   187. On the more sophisticated level the ideology should address
   itself to people who are intelligent, thoughtful and rational. The
   object should be to create a core of people who will be opposed to the
   industrial system on a rational, thought-out basis, with full
   appreciation of the problems and ambiguities involved, and of the
   price that has to be paid for getting rid of the system. It is
   particularly important to attract people of this type, as they are
   capable people and will be instrumental in influencing others. These
   people should be addressed on as rational a level as possible. Facts
   should never intentionally be distorted and intemperate language
   should be avoided. This does not mean that no appeal can be made to
   the emotions, but in making such appeal care should be taken to avoid
   misrepresenting the truth or doing anything else that would destroy
   the intellectual respectability of the ideology.

   188. On a second level, the ideology should be propagated in a
   simplified form that will enable the unthinking majority to see the
   conflict of technology vs. nature in unambiguous terms. But even on
   this second level the ideology should not be expressed in language
   that is so cheap, intemperate or irrational that it alienates people
   of the thoughtful and rational type. Cheap, intemperate propaganda
   sometimes achieves impressive short-term gains, but it will be more
   advantageous in the long run to keep the loyalty of a small number of
   intelligently committed people than to arouse the passions of an
   unthinking, fickle mob who will change their attitude as soon as
   someone comes along with a better propaganda gimmick. However,
   propaganda of the rabble-rousing type may be necessary when the system
   is nearing the point of collapse and there is a final struggle between
   rival ideologies to determine which will become dominant when the old
   world-view goes under.

   189. Prior to that final struggle, the revolutionaries should not
   expect to have a majority of people on their side. History is made by
   active, determined minorities, not by the majority, which seldom has a
   clear and consistent idea of what it really wants. Until the time
   comes for the final push toward revolution [31], the task of
   revolutionaries will be less to win the shallow support of the
   majority than to build a small core of deeply committed people. As for
   the majority, it will be enough to make them aware of the existence of
   the new ideology and remind them of it frequently; though of course it
   will be desirable to get majority support to the extent that this can
   be done without weakening the core of seriously committed people.

   190. Any kind of social conflict helps to destabilize the system, but
   one should be careful about what kind of conflict one encourages. The
   line of conflict should be drawn between the mass of the people and
   the power-holding elite of industrial society (politicians,
   scientists, upper-level business executives, government officials,
   etc..). It should NOT be drawn between the revolutionaries and the
   mass of the people. For example, it would be bad strategy for the
   revolutionaries to condemn Americans for their habits of consumption.
   Instead, the average American should be portrayed as a victim of the
   advertising and marketing industry, which has suckered him into buying
   a lot of junk that he doesn't need and that is very poor compensation
   for his lost freedom. Either approach is consistent with the facts. It
   is merely a matter of attitude whether you blame the advertising
   industry for manipulating the public or blame the public for allowing
   itself to be manipulated. As a matter of strategy one should generally
   avoid blaming the public.

   191. One should think twice before encouraging any other social
   conflict than that between the power-holding elite (which wields
   technology) and the general public (over which technology exerts its
   power). For one thing, other conflicts tend to distract attention from
   the important conflicts (between power-elite and ordinary people,
   between technology and nature); for another thing, other conflicts may
   actually tend to encourage technologization, because each side in such
   a conflict wants to use technological power to gain advantages over
   its adversary. This is clearly seen in rivalries between nations. It
   also appears in ethnic conflicts within nations. For example, in
   America many black leaders are anxious to gain power for African
   Americans by placing back individuals in the technological
   power-elite. They want there to be many black government officials,
   scientists, corporation executives and so forth. In this way they are
   helping to absorb the African American subculture into the
   technological system. Generally speaking, one should encourage only
   those social conflicts that can be fitted into the framework of the
   conflicts of power--elite vs. ordinary people, technology vs nature.

   192. But the way to discourage ethnic conflict is NOT through militant
   advocacy of minority rights (see paragraphs 21, 29). Instead, the
   revolutionaries should emphasize that although minorities do suffer
   more or less disadvantage, this disadvantage is of peripheral
   significance. Our real enemy is the industrial-technological system,
   and in the struggle against the system, ethnic distinctions are of no
   importance.

   193. The kind of revolution we have in mind will not necessarily
   involve an armed uprising against any government. It may or may not
   involve physical violence, but it will not be a POLITICAL revolution.
   Its focus will be on technology and economics, not politics. [32]

   194. Probably the revolutionaries should even AVOID assuming political
   power, whether by legal or illegal means, until the industrial system
   is stressed to the danger point and has proved itself to be a failure
   in the eyes of most people. Suppose for example that some "green"
   party should win control of the United States Congress in an election.
   In order to avoid betraying or watering down their own ideology they
   would have to take vigorous measures to turn economic growth into
   economic shrinkage. To the average man the results would appear
   disastrous: There would be massive unemployment, shortages of
   commodities, etc. Even if the grosser ill effects could be avoided
   through superhumanly skillful management, still people would have to
   begin giving up the luxuries to which they have become addicted.
   Dissatisfaction would grow, the "green" party would be voted out of of
   fice and the revolutionaries would have suffered a severe setback. For
   this reason the revolutionaries should not try to acquire political
   power until the system has gotten itself into such a mess that any
   hardships will be seen as resulting from the failures of the
   industrial system itself and not from the policies of the
   revolutionaries. The revolution against technology will probably have
   to be a revolution by outsiders, a revolution from below and not from
   above.

   195. The revolution must be international and worldwide. It cannot be
   carried out on a nation-by-nation basis. Whenever it is suggested that
   the United States, for example, should cut back on technological
   progress or economic growth, people get hysterical and start screaming
   that if we fall behind in technology the Japanese will get ahead of
   us. Holy robots The world will fly off its orbit if the Japanese ever
   sell more cars than we do! (Nationalism is a great promoter of
   technology.) More reasonably, it is argued that if the relatively
   democratic nations of the world fall behind in technology while nasty,
   dictatorial nations like China, Vietnam and North Korea continue to
   progress, eventually the dictators may come to dominate the world.
   That is why the industrial system should be attacked in all nations
   simultaneously, to the extent that this may be possible. True, there
   is no assurance that the industrial system can be destroyed at
   approximately the same time all over the world, and it is even
   conceivable that the attempt to overthrow the system could lead
   instead to the domination of the system by dictators. That is a risk
   that has to be taken. And it is worth taking, since the difference
   between a "democratic" industrial system and one controlled by
   dictators is small compared with the difference between an industrial
   system and a non-industrial one. [33] It might even be argued that an
   industrial system controlled by dictators would be preferable, because
   dictator-controlled systems usually have proved inefficient, hence
   they are presumably more likely to break down. Look at Cuba.

   196. Revolutionaries might consider favoring measures that tend to
   bind the world economy into a unified whole. Free trade agreements
   like NAFTA and GATT are probably harmful to the environment in the
   short run, but in the long run they may perhaps be advantageous
   because they foster economic interdependence between nations. I will
   be eaier to destroy the industrial system on a worldwide basis if he
   world economy is so unified that its breakdown in any on major nation
   will lead to its breakdwon in al industrialized nations.

   the long run they may perhaps be advantageous because they foster
   economic interdependence between nations. It will be easier to destroy
   the industrial system on a worldwide basis if the world economy is so
   unified that its breakdown in any one major nation will lead to its
   breakdown in all industrialized nations.

   197. Some people take the line that modern man has too much power, too
   much control over nature; they argue for a more passive attitude on
   the part of the human race. At best these people are expressing
   themselves unclearly, because they fail to distinguish between power
   for LARGE ORGANIZATIONS and power for INDIVIDUALS and SMALL GROUPS. It
   is a mistake to argue for powerlessness and passivity, because people
   NEED power. Modern man as a collective entity--that is, the industrial
   system--has immense power over nature, and we (FC) regard this as
   evil. But modern INDIVIDUALS and SMALL GROUPS OF INDIVIDUALS have far
   less power than primitive man ever did. Generally speaking, the vast
   power of "modern man" over nature is exercised not by individuals or
   small groups but by large organizations. To the extent that the
   average modern INDIVIDUAL can wield the power of technology, he is
   permitted to do so only within narrow limits and only under the
   supervision and control of the system. (You need a license for
   everything and with the license come rules and regulations). The
   individual has only those technological powers with which the system
   chooses to provide him. His PERSONAL power over nature is slight.

   198. Primitive INDIVIDUALS and SMALL GROUPS actually had considerable
   power over nature; or maybe it would be better to say power WITHIN
   nature. When primitive man needed food he knew how to find and prepare
   edible roots, how to track game and take it with homemade weapons. He
   knew how to protect himself from heat, cold, rain, dangerous animals,
   etc. But primitive man did relatively little damage to nature because
   the COLLECTIVE power of primitive society was negligible compared to
   the COLLECTIVE power of industrial society.

   199. Instead of arguing for powerlessness and passivity, one should
   argue that the power of the INDUSTRIAL SYSTEM should be broken, and
   that this will greatly INCREASE the power and freedom of INDIVIDUALS
   and SMALL GROUPS.

   200. Until the industrial system has been thoroughly wrecked, the
   destruction of that system must be the revolutionaries' ONLY goal.
   Other goals would distract attention and energy from the main goal.
   More importantly, if the revolutionaries permit themselves to have any
   other goal than the destruction of technology, they will be tempted to
   use technology as a tool for reaching that other goal. If they give in
   to that temptation, they will fall right back into the technological
   trap, because modern technology is a unified, tightly organized
   system, so that, in order to retain SOME technology, one finds oneself
   obliged to retain MOST technology, hence one ends up sacrificing only
   token amounts of technology.

   201. Suppose for example that the revolutionaries took "social
   justice" as a goal. Human nature being what it is, social justice
   would not come about spontaneously; it would have to be enforced. In
   order to enforce it the revolutionaries would have to retain central
   organization and control. For that they would need rapid long-distance
   transportation and communication, and therefore all the technology
   needed to support the transportation and communication systems. To
   feed and clothe poor people they would have to use agricultural and
   manufacturing technology. And so forth. So that the attempt to insure
   social justice would force them to retain most parts of the
   technological system. Not that we have anything against social
   justice, but it must not be allowed to interfere with the effort to
   get rid of the technological system.

   202. It would be hopeless for revolutionaries to try to attack the
   system without using SOME modern technology. If nothing else they must
   use the communications media to spread their message. But they should
   use modern technology for only ONE purpose: to attack the
   technological system.

   203. Imagine an alcoholic sitting with a barrel of wine in front of
   him. Suppose he starts saying to himself, "Wine isn't bad for you if
   used in moderation. Why, they say small amounts of wine are even good
   for you! It won't do me any harm if I take just one little drink..."
   Well you know what is going to happen. Never forget that the human
   race with technology is just like an alcoholic with a barrel of wine.

   204. Revolutionaries should have as many children as they can. There
   is strong scientific evidence that social attitudes are to a
   significant extent inherited. No one suggests that a social attitude
   is a direct outcome of a person's genetic constitution, but it appears
   that personality traits tend, within the context of our society, to
   make a person more likely to hold this or that social attitude.
   Objections to these findings have been raised, but objections are
   feeble and seem to be ideologically motivated. In any event, no one
   denies that children tend on the average to hold social attitudes
   similar to those of their parents. From our point of view it doesn't
   matter all that much whether the attitudes are passed on genetically
   or through childhood training. In either case the ARE passed on.

   205. The trouble is that many of the people who are inclined to rebel
   against the industrial system are also concerned about the population
   problems, hence they are apt to have few or no children. In this way
   they may be handing the world over to the sort of people who support
   or at least accept the industrial system. To insure the strength of
   the next generation of revolutionaries the present generation must
   reproduce itself abundantly. In doing so they will be worsening the
   population problem only slightly. And the most important problem is to
   get rid of the industrial system, because once the industrial system
   is gone the world's population necessarily will decrease (see
   paragraph 167); whereas, if the industrial system survives, it will
   continue developing new techniques of food production that may enable
   the world's population to keep increasing almost indefinitely.

   206. With regard to revolutionary strategy, the only points on which
   we absolutely insist are that the single overriding goal must be the
   elimination of modern technology, and that no other goal can be
   allowed to compete with this one. For the rest, revolutionaries should
   take an empirical approach. If experience indicates that some of the
   recommendations made in the foregoing paragraphs are not going to give
   good results, then those recommendations should be discarded.

  TWO KINDS OF TECHNOLOGY
 
 

   207. An argument likely to be raised against our proposed revolution
   is that it is bound to fail, because (it is claimed) throughout
   history technology has always progressed, never regressed, hence
   technological regression is impossible. But this claim is false.

   208. We distinguish between two kinds of technology, which we will
   call small-scale technology and organization-dependent technology.
   Small-scale technology is technology that can be used by small-scale
   communities without outside assistance. Organization-dependent
   technology is technology that depends on large-scale social
   organization. We are aware of no significant cases of regression in
   small-scale technology. But organization-dependent technology DOES
   regress when the social organization on which it depends breaks down.
   Example: When the Roman Empire fell apart the Romans' small-scale
   technology survived because any clever village craftsman could build,
   for instance, a water wheel, any skilled smith could make steel by
   Roman methods, and so forth. But the Romans' organization-dependent
   technology DID regress. Their aqueducts fell into disrepair and were
   never rebuilt. Their techniques of road construction were lost. The
   Roman system of urban sanitation was forgotten, so that until rather
   recent times did the sanitation of European cities that of Ancient
   Rome.

   209. The reason why technology has seemed always to progress is that,
   until perhaps a century or two before the Industrial Revolution, most
   technology was small-scale technology. But most of the technology
   developed since the Industrial Revolution is organization-dependent
   technology. Take the refrigerator for example. Without factory-made
   parts or the facilities of a post-industrial machine shop it would be
   virtually impossible for a handful of local craftsmen to build a
   refrigerator. If by some miracle they did succeed in building one it
   would be useless to them without a reliable source of electric power.
   So they would have to dam a stream and build a generator. Generators
   require large amounts of copper wire. Imagine trying to make that wire
   without modern machinery. And where would they get a gas suitable for
   refrigeration? It would be much easier to build an icehouse or
   preserve food by drying or picking, as was done before the invention
   of the refrigerator.

   210. So it is clear that if the industrial system were once thoroughly
   broken down, refrigeration technology would quickly be lost. The same
   is true of other organization-dependent technology. And once this
   technology had been lost for a generation or so it would take
   centuries to rebuild it, just as it took centuries to build it the
   first time around. Surviving technical books would be few and
   scattered. An industrial society, if built from scratch without
   outside help, can only be built in a series of stages: You need tools
   to make tools to make tools to make tools ... . A long process of
   economic development and progress in social organization is required.
   And, even in the absence of an ideology opposed to technology, there
   is no reason to believe that anyone would be interested in rebuilding
   industrial society. The enthusiasm for "progress" is a phenomenon
   particular to the modern form of society, and it seems not to have
   existed prior to the 17th century or thereabouts.

   211. In the late Middle Ages there were four main civilizations that
   were about equally "advanced": Europe, the Islamic world, India, and
   the Far East (China, Japan, Korea). Three of those civilizations
   remained more or less stable, and only Europe became dynamic. No one
   knows why Europe became dynamic at that time; historians have their
   theories but these are only speculation. At any rate, it is clear that
   rapid development toward a technological form of society occurs only
   under special conditions. So there is no reason to assume that
   long-lasting technological regression cannot be brought about.

   212. Would society EVENTUALLY develop again toward an
   industrial-technological form? Maybe, but there is no use in worrying
   about it, since we can't predict or control events 500 or 1,000 years
   in the future. Those problems must be dealt with by the people who
   will live at that time.

  THE DANGER OF LEFTISM
 
 

   213. Because of their need for rebellion and for membership in a
   movement, leftists or persons of similar psychological type are often
   unattracted to a rebellious or activist movement whose goals and
   membership are not initially leftist. The resulting influx of leftish
   types can easily turn a non-leftist movement into a leftist one, so
   that leftist goals replace or distort the original goals of the
   movement.

   214. To avoid this, a movement that exalts nature and opposes
   technology must take a resolutely anti-leftist stance and must avoid
   all collaboration with leftists. Leftism is in the long run
   inconsistent with wild nature, with human freedom and with the
   elimination of modern technology. Leftism is collectivist; it seeks to
   bind together the entire world (both nature and the human race) into a
   unified whole. But this implies management of nature and of human life
   by organized society, and it requires advanced technology. You can't
   have a united world without rapid transportation and communication,
   you can't make all people love one another without sophisticated
   psychological techniques, you can't have a "planned society" without
   the necessary technological base. Above all, leftism is driven by the
   need for power, and the leftist seeks power on a collective basis,
   through identification with a mass movement or an organization.
   Leftism is unlikely ever to give up technology, because technology is
   too valuable a source of collective power.

   215. The anarchist [34] too seeks power, but he seeks it on an
   individual or small-group basis; he wants individuals and small groups
   to be able to control the circumstances of their own lives. He opposes
   technology because it makes small groups dependent on large
   organizations.

   216. Some leftists may seem to oppose technology, but they will oppose
   it only so long as they are outsiders and the technological system is
   controlled by non-leftists. If leftism ever becomes dominant in
   society, so that the technological system becomes a tool in the hands
   of leftists, they will enthusiastically use it and promote its growth.
   In doing this they will be repeating a pattern that leftism has shown
   again and again in the past. When the Bolsheviks in Russia were
   outsiders, they vigorously opposed censorship and the secret police,
   they advocated self-determination for ethnic minorities, and so forth;
   but as soon as they came into power themselves, they imposed a tighter
   censorship and created a more ruthless secret police than any that had
   existed under the tsars, and they oppressed ethnic minorities at least
   as much as the tsars had done. In the United States, a couple of
   decades ago when leftists were a minority in our universities, leftist
   professors were vigorous proponents of academic freedom, but today, in
   those universities where leftists have become dominant, they have
   shown themselves ready to take away from everyone else's academic
   freedom. (This is "political correctness.") The same will happen with
   leftists and technology: They will use it to oppress everyone else if
   they ever get it under their own control.

   217. In earlier revolutions, leftists of the most power-hungry type,
   repeatedly, have first cooperated with non-leftist revolutionaries, as
   well as with leftists of a more libertarian inclination, and later
   have double-crossed them to seize power for themselves. Robespierre
   did this in the French Revolution, the Bolsheviks did it in the
   Russian Revolution, the communists did it in Spain in 1938 and Castro
   and his followers did it in Cuba. Given the past history of leftism,
   it would be utterly foolish for non-leftist revolutionaries today to
   collaborate with leftists.

   218. Various thinkers have pointed out that leftism is a kind of
   religion. Leftism is not a religion in the strict sense because
   leftist doctrine does not postulate the existence of any supernatural
   being. But for the leftist, leftism plays a psychological role much
   like that which religion plays for some people. The leftist NEEDS to
   believe in leftism; it plays a vital role in his psychological
   economy. His beliefs are not easily modified by logic or facts. He has
   a deep conviction that leftism is morally Right with a capital R, and
   that he has not only a right but a duty to impose leftist morality on
   everyone. (However, many of the people we are referring to as
   "leftists" do not think of themselves as leftists and would not
   describe their system of beliefs as leftism. We use the term "leftism"
   because we don't know of any better words to designate the spectrum of
   related creeds that includes the feminist, gay rights, political
   correctness, etc., movements, and because these movements have a
   strong affinity with the old left. See paragraphs 227-230.)

   219. Leftism is totalitarian force. Wherever leftism is in a position
   of power it tends to invade every private corner and force every
   thought into a leftist mold. In part this is because of the
   quasi-religious character of leftism; everything contrary to leftists
   beliefs represents Sin. More importantly, leftism is a totalitarian
   force because of the leftists' drive for power. The leftist seeks to
   satisfy his need for power through identification with a social
   movement and he tries to go through the power process by helping to
   pursue and attain the goals of the movement (see paragraph 83). But no
   matter how far the movement has gone in attaining its goals the
   leftist is never satisfied, because his activism is a surrogate
   activity (see paragraph 41). That is, the leftist's real motive is not
   to attain the ostensible goals of leftism; in reality he is motivated
   by the sense of power he gets from struggling for and then reaching a
   social goal.[35]

   Consequently the leftist is never satisfied with the goals he has
   already attained; his need for the power process leads him always to
   pursue some new goal. The leftist wants equal opportunities for
   minorities. When that is attained he insists on statistical equality
   of achievement by minorities. And as long as anyone harbors in some
   corner of his mind a negative attitude toward some minority, the
   leftist has to re-educated him. And ethnic minorities are not enough;
   no one can be allowed to have a negative attitude toward homosexuals,
   disabled people, fat people, old people, ugly people, and on and on
   and on. It's not enough that the public should be informed about the
   hazards of smoking; a warning has to be stamped on every package of
   cigarettes. Then cigarette advertising has to be restricted if not
   banned. The activists will never be satisfied until tobacco is
   outlawed, and after that it will be alco hot then junk food, etc.
   Activists have fought gross child abuse, which is reasonable. But now
   they want to stop all spanking. When they have done that they will
   want to ban something else they consider unwholesome, then another
   thing and then another. They will never be satisfied until they have
   complete control over all child rearing practices. And then they will
   move on to another cause.

   220. Suppose you asked leftists to make a list of ALL the things that
   were wrong with society, and then suppose you instituted EVERY social
   change that they demanded. It is safe to say that within a couple of
   years the majority of leftists would find something new to complain
   about, some new social "evil" to correct because, once again, the
   leftist is motivated less by distress at society's ills than by the
   need to satisfy his drive for power by imposing his solutions on
   society.

   221. Because of the restrictions placed on their thoughts and behavior
   by their high level of socialization, many leftists of the
   over-socialized type cannot pursue power in the ways that other people
   do. For them the drive for power has only one morally acceptable
   outlet, and that is in the struggle to impose their morality on
   everyone.

   222. Leftists, especially those of the oversocialized type, are True
   Believers in the sense of Eric Hoffer's book, "The True Believer." But
   not all True Believers are of the same psychological type as leftists.
   Presumably a truebelieving nazi, for instance is very different
   psychologically from a truebelieving leftist. Because of their
   capacity for single-minded devotion to a cause, True Believers are a
   useful, perhaps a necessary, ingredient of any revolutionary movement.
   This presents a problem with which we must admit we don't know how to
   deal. We aren't sure how to harness the energies of the True Believer
   to a revolution against technology. At present all we can say is that
   no True Believer will make a safe recruit to the revolution unless his
   commitment is exclusively to the destruction of technology. If he is
   committed also to another ideal, he may want to use technology as a
   tool for pursuing that other ideal (see paragraphs 220, 221).

   223. Some readers may say, "This stuff about leftism is a lot of crap.
   I know John and Jane who are leftish types and they don't have all
   these totalitarian tendencies." It's quite true that many leftists,
   possibly even a numerical majority, are decent people who sincerely
   believe in tolerating others' values (up to a point) and wouldn't want
   to use high-handed methods to reach their social goals. Our remarks
   about leftism are not meant to apply to every individual leftist but
   to describe the general character of leftism as a movement. And the
   general character of a movement is not necessarily determined by the
   numerical proportions of the various kinds of people involved in the
   movement.

   224. The people who rise to positions of power in leftist movements
   tend to be leftists of the most power-hungry type because power-hungry
   people are those who strive hardest to get into positions of power.
   Once the power-hungry types have captured control of the movement,
   there are many leftists of a gentler breed who inwardly disapprove of
   many of the actions of the leaders, but cannot bring themselves to
   oppose them. They NEED their faith in the movement, and because they
   cannot give up this faith they go along with the leaders. True, SOME
   leftists do have the guts to oppose the totalitarian tendencies that
   emerge, but they generally lose, because the power-hungry types are
   better organized, are more ruthless and Machiavellian and have taken
   care to build themselves a strong power base.

   225. These phenomena appeared clearly in Russia and other countries
   that were taken over by leftists. Similarly, before the breakdown of
   communism in the USSR, leftish types in the West would seldom
   criticize that country. If prodded they would admit that the USSR did
   many wrong things, but then they would try to find excuses for the
   communists and begin talking about the faults of the West. They always
   opposed Western military resistance to communist aggression. Leftish
   types all over the world vigorously protested the U.S. military action
   in Vietnam, but when the USSR invaded Afghanistan they did nothing.
   Not that they approved of the Soviet actions; but because of their
   leftist faith, they just couldn't bear to put themselves in opposition
   to communism. Today, in those of our universities where "political
   correctness" has become dominant, there are probably many leftish
   types who privately disapprove of the suppression of academic freedom,
   but they go along with it anyway.

   226. Thus the fact that many individual leftists are personally mild
   and fairly tolerant people by no means prevents leftism as a whole
   form having a totalitarian tendency.

   227. Our discussion of leftism has a serious weakness. It is still far
   from clear what we mean by the word "leftist." There doesn't seem to
   be much we can do about this. Today leftism is fragmented into a whole
   spectrum of activist movements. Yet not all activist movements are
   leftist, and some activist movements (e.g.., radical environmentalism)
   seem to include both personalities of the leftist type and
   personalities of thoroughly un-leftist types who ought to know better
   than to collaborate with leftists. Varieties of leftists fade out
   gradually into varieties of non-leftists and we ourselves would often
   be hard-pressed to decide whether a given individual is or is not a
   leftist. To the extent that it is defined at all, our conception of
   leftism is defined by the discussion of it that we have given in this
   article, and we can only advise the reader to use his own judgment in
   deciding who is a leftist.

   228. But it will be helpful to list some criteria for diagnosing
   leftism. These criteria cannot be applied in a cut and dried manner.
   Some individuals may meet some of the criteria without being leftists,
   some leftists may not meet any of the criteria. Again, you just have
   to use your judgment.

   229. The leftist is oriented toward largescale collectivism. He
   emphasizes the duty of the individual to serve society and the duty of
   society to take care of the individual. He has a negative attitude
   toward individualism. He often takes a moralistic tone. He tends to be
   for gun control, for sex education and other psychologically
   "enlightened" educational methods, for planning, for affirmative
   action, for multiculturalism. He tends to identify with victims. He
   tends to be against competition and against violence, but he often
   finds excuses for those leftists who do commit violence. He is fond of
   using the common catch-phrases of the left like "racism, " "sexism, "
   "homophobia, " "capitalism," "imperialism," "neocolonialism "
   "genocide," "social change," "social justice," "social
   responsibility." Maybe the best diagnostic trait of the leftist is his
   tendency to sympathize with the following movements: feminism, gay
   rights, ethnic rights, disability rights, animal rights political
   correctness. Anyone who strongly sympathizes with ALL of these
   movements is almost certainly a leftist. [36]

   230. The more dangerous leftists, that is, those who are most
   power-hungry, are often characterized by arrogance or by a dogmatic
   approach to ideology. However, the most dangerous leftists of all may
   be certain oversocialized types who avoid irritating displays of
   aggressiveness and refrain from advertising their leftism, but work
   quietly and unobtrusively to promote collectivist values,
   "enlightened" psychological techniques for socializing children,
   dependence of the individual on the system, and so forth. These
   crypto-leftists (as we may call them) approximate certain bourgeois
   types as far as practical action is concerned, but differ from them in
   psychology, ideology and motivation. The ordinary bourgeois tries to
   bring people under control of the system in order to protect his way
   of life, or he does so simply because his attitudes are conventional.
   The crypto-leftist tries to bring people under control of the system
   because he is a True Believer in a collectivistic ideology. The
   crypto-leftist is differentiated from the average leftist of the
   oversocialized type by the fact that his rebellious impulse is weaker
   and he is more securely socialized. He is differentiated from the
   ordinary well-socialized bourgeois by the fact that there is some deep
   lack within him that makes it necessary for him to devote himself to a
   cause and immerse himself in a collectivity. And maybe his
   (well-sublimated) drive for power is stronger than that of the average
   bourgeois.

   FINAL NOTE

   231. Throughout this article we've made imprecise statements and
   statements that ought to have had all sorts of qualifications and
   reservations attached to them; and some of our statements may be
   flatly false. Lack of sufficient information and the need for brevity
   made it impossible for us to fomulate our assertions more precisely or
   add all the necessary qualifications. And of course in a discussion of
   this kind one must rely heavily on intuitive judgment, and that can
   sometimes be wrong. So we don't claim that this article expresses more
   than a crude approximation to the truth.

   232. All the same we are reasonably confident that the general
   outlines of the picture we have painted here are roughly correct. We
   have portrayed leftism in its modern form as a phenomenon peculiar to
   our time and as a symptom of the disruption of the power process. But
   we might possibly be wrong about this. Oversocialized types who try to
   satisfy their drive for power by imposing their morality on everyone
   have certainly been around for a long time. But we THINK that the
   decisive role played by feelings of inferiority, low self-esteem,
   powerlessness, identification with victims by people who are not
   themselves victims, is a peculiarity of modern leftism. Identification
   with victims by people not themselves victims can be seen to some
   extent in 19th century leftism and early Christianity but as far as we
   can make out, symptoms of low self-esteem, etc., were not nearly so
   evident in these movements, or in any other movements, as they are in
   modern leftism. But we are not in a position to assert confidently
   that no such movements have existed prior to modern leftism. This is a
   significant question to which historians ought to give their
   attention.

   


NOTES

   1. (Paragraph 19) We are asserting that ALL, or even most, bullies and
   ruthless competitors suffer from feelings of inferiority.

   2. (Paragraph 25) During the Victorian period many oversocialized
   people suffered from serious psychological problems as a result of
   repressing or trying to repress their sexual feelings. Freud
   apparently based his theories on people of this type. Today the focus
   of socialization has shifted from sex to aggression.

   3. (Paragraph 27) Not necessarily including specialists in engineering
   "hard" sciences.

   4. (Paragraph 28) There are many individuals of the middle and upper
   classes who resist some of these values, but usually their resistance
   is more or less covert. Such resistance appears in the mass media only
   to a very limited extent. The main thrust of propaganda in our society
   is in favor of the stated values.

   The main reasons why these values have become, so to speak, the
   official values of our society is that they are useful to the
   industrial system. Violence is discouraged because it disrupts the
   functioning of the system. Racism is discouraged because ethnic
   conflicts also disrupt the system, and discrimination wastes the
   talent of minority-group members who could be useful to the system.
   Poverty must be "cured" because the underclass causes problems for the
   system and contact with the underclass lowers the moral of the other
   classes. Women are encouraged to have careers because their talents
   are useful to the system and, more importantly because by having
   regular jobs women become better integrated into the system and tied
   directly to it rather than to their families. This helps to weaken
   family solidarity. (The leaders of the system say they want to
   strengthen the family, but they really mean is that they want the
   family to serve as an effective tool for socializing children in
   accord with the needs of the system. We argue in paragraphs 51,52 that
   the system cannot afford to let the family or other small-scale social
   groups be strong or autonomous.)

   5. (Paragraph 42) It may be argued that the majority of people don't
   want to make their own decisions but want leaders to do their thinking
   for them. There is an element of truth in this. People like to make
   their own decisions in small matters, but making decisions on
   difficult, fundamental questions require facing up to psychological
   conflict, and most people hate psychological conflict. Hence they tend
   to lean on others in making difficult decisions. The majority of
   people are natural followers, not leaders, but they like to have
   direct personal access to their leaders and participate to some extent
   in making difficult decisions. At least to that degree they need
   autonomy.

   6. (Paragraph 44) Some of the symptoms listed are similar to those
   shown by caged animals.

   To explain how these symptoms arise from deprivation with respect to
   the power process:

   Common-sense understanding of human nature tells one that lack of
   goals whose attainment requires effort leads to boredom and that
   boredom, long continued, often leads eventually to depression. Failure
   to obtain goals leads to frustration and lowering of self-esteem.
   Frustration leads to anger, anger to aggression, often in the form of
   spouse or child abuse. It has been shown that long-continued
   frustration commonly leads to depression and that depression tends to
   cause guilt, sleep disorders, eating disorders and bad feelings about
   oneself. Those who are tending toward depression seek pleasure as an
   antidote; hence insatiable hedonism and excessive sex, with
   perversions as a means of getting new kicks. Boredom too tends to
   cause excessive pleasure-seeking since, lacking other goals, people
   often use pleasure as a goal. See accompanying diagram. The foregoing
   is a simplification. Reality is more complex, and of course
   deprivation with respect to the power process is not the ONLY cause of
   the symptoms described. By the way, when we mention depression we do
   not necessarily mean depression that is severe enough to be treated by
   a psychiatrist. Often only mild forms of depression are involved. And
   when we speak of goals we do not necessarily mean long-term, thought
   out goals. For many or most people through much of human history, the
   goals of a hand-to-mouth existence (merely providing oneself and one's
   family with food from day to day) have been quite sufficient.

   7. (Paragraph 52) A partial exception may be made for a few passive,
   inward looking groups, such as the Amish, which have little effect on
   the wider society. Apart from these, some genuine small-scale
   communities do exist in America today. For instance, youth gangs and
   "cults". Everyone regards them as dangerous, and so they are, because
   the members of these groups are loyal primarily to one another rather
   than to the system, hence the system cannot control them. Or take the
   gypsies. The gypsies commonly get away with theft and fraud because
   their loyalties are such that they can always get other gypsies to
   give testimony that "proves" their innocence. Obviously the system
   would be in serious trouble if too many people belonged to such
   groups. Some of the early-20th century Chinese thinkers who were
   concerned with modernizing China recognized the necessity of breaking
   down small-scale social groups such as the family: "(According to Sun
   Yat-sen) The Chinese people needed a new surge of patriotism, which
   would lead to a transfer of loyalty from the family to the state. .
   .(According to Li Huang) traditional attachments, particularly to the
   family had to be abandoned if nationalism were to develop to China."
   (Chester C. Tan, Chinese Political Thought in the Twentieth Century,"
   page 125, page 297.)

   8. (Paragraph 56) Yes, we know that 19th century America had its
   problems, and serious ones, but for the sake of breviety we have to
   express ourselves in simplified terms.

   9. (Paragraph 61) We leave aside the underclass. We are speaking of
   the mainstream.

   10. (Paragraph 62) Some social scientists, educators, "mental health"
   professionals and the like are doing their best to push the social
   drives into group 1 by trying to see to it that everyone has a
   satisfactory social life.

   11. (Paragraphs 63, 82) Is the drive for endless material acquisition
   really an artificial creation of the advertising and marketing
   industry? Certainly there is no innate human drive for material
   acquisition. There have been many cultures in which people have
   desired little material wealth beyond what was necessary to satisfy
   their basic physical needs (Australian aborigines, traditional Mexican
   peasant culture, some African cultures). On the other hand there have
   also been many pre-industrial cultures in which material acquisition
   has played an important role. So we can't claim that today's
   acquisition-oriented culture is exclusively a creation of the
   advertising and marketing industry. But it is clear that the
   advertising and marketing industry has had an important part in
   creating that culture. The big corporations that spend millions on
   advertising wouldn't be spending that kind of money without solid
   proof that they were getting it back in increased sales. One member of
   FC met a sales manager a couple of years ago who was frank enough to
   tell him, "Our job is to make people buy things they don't want and
   don't need." He then described how an untrained novice could present
   people with the facts about a product, and make no sales at all, while
   a trained and experienced professional salesman would make lots of
   sales to the same people. This shows that people are manipulated into
   buying things they don't really want.

   12. (Paragraph 64) The problem of purposelessness seems to have become
   less serious during the last 15 years or so, because people now feel
   less secure physically and economically than they did earlier, and the
   need for security provides them with a goal. But purposelessness has
   been replaced by frustration over the difficulty of attaining
   security. We emphasize the problem of purposelessness because the
   liberals and leftists would wish to solve our social problems by
   having society guarantee everyone's security; but if that could be
   done it would only bring back the problem of purposelessness. The real
   issue is not whether society provides well or poorly for people's
   security; the trouble is that people are dependent on the system for
   their security rather than having it in their own hands. This, by the
   way, is part of the reason why some people get worked up about the
   right to bear arms; possession of a gun puts that aspect of their
   security in their own hands.

   13. (Paragraph 66) Conservatives' efforts to decrease the amount of
   government regulation are of little benefit to the average man. For
   one thing, only a fraction of the regulations can be eliminated
   because most regulations are necessary. For another thing, most of the
   deregulation affects business rather than the average individual, so
   that its main effect is to take power from the government and give it
   to private corporations. What this means for the average man is that
   government interference in his life is replaced by interference from
   big corporations, which may be permitted, for example, to dump more
   chemicals that get into his water supply and give him cancer. The
   conservatives are just taking the average man for a sucker, exploiting
   his resentment of Big Government to promote the power of Big Business.
 

   14. (Paragraph 73) When someone approves of the purpose for which
   propaganda is being used in a given case, he generally calls it
   "education" or applies to it some similar euphemism. But propaganda is
   propaganda regardless of the purpose for which it is used.

   15. (Paragraph 83) We are not expressing approval or disapproval of
   the Panama invasion. We only use it to illustrate a point.

   16. (Paragraph 95) When the American colonies were under British rule
   there were fewer and less effective legal guarantees of freedom than
   there were after the American Constitution went into effect, yet there
   was more personal freedom in pre-industrial America, both before and
   after the War of Independence, than there was after the Industrial
   Revolution took hold in this country. We quote from "Violence in
   America: Historical and Comparative perspectives," edited by Hugh
   Davis Graham and Ted Robert Gurr, Chapter 12 by Roger Lane, pages
   476-478: "The progressive heightening of standards of property, and
   with it the increasing reliance on official law enforcement (in 19th
   century America). . .were common to the whole society. . .[T]he change
   in social behavior is so long term and so widespread as to suggest a
   connection with the most fundamental of contemporary social processes;
   that of industrial urbanization itself. . ."Massachusetts in 1835 had
   a population of some 660,940, 81 percent rural, overwhelmingly
   preindustrial and native born. It's citizens were used to considerable
   personal freedom. Whether teamsters, farmers or artisans, they were
   all accustomed to setting their own schedules, and the nature of their
   work made them physically dependent on each other. . .Individual
   problems, sins or even crimes, were not generally cause for wider
   social concern. . ."But the impact of the twin movements to the city
   and to the factory, both just gathering force in 1835, had a
   progressive effect on personal behavior throughout the 19th century
   and into the 20th. The factory demanded regularity of behavior, a life
   governed by obedience to the rhythms of clock and calendar, the
   demands of foreman and supervisor. In the city or town, the needs of
   living in closely packed neighborhoods inhibited many actions
   previously unobjectionable.

   Both blue- and white-collar employees in larger establishments were
   mutually dependent on their fellows. as one man's work fit into
   another's, so one man's business was no longer his own. "The results
   of the new organization of life and work were apparent by 1900, when
   some 76 percent of the 2,805,346 inhabitants of Massachusetts were
   classified as urbanites. Much violent or irregular behavior which had
   been tolerable in a casual, independent society was no longer
   acceptable in the more formalized, cooperative atmosphere of the later
   period. . .The move to the cities had, in short, produced a more
   tractable, more socialized, more 'civilized' generation than its
   predecessors."

   17. (Paragraph 117) Apologists for the system are fond of citing cases
   in which elections have been decided by one or two votes, but such
   cases are rare.

   18. (Paragraph 119) "Today, in technologically advanced lands, men
   live very similar lives in spite of geographical, religious and